Courageous Mindset
We provide financial wisdom that looks into the future to assess risks and provide clarity through financial forecasting and analysis.
About Us
Shane Bender | Founder
Shane Bender serves as a CFO and financial consultant for multiple small businesses.
In 2016, he launched Bender CFO Services Inc. to help small organizations gain financial intelligence to develop strategic growth, measurable results, and ultimately financial success. His expertise in financial forecasting and strategic planning has established him as a trusted advisor for businesses aiming to enhance their profitability and value.
Prior to launching Bender CFO Services, he spent over 15 years in the corporate world as a Controller, Director, VP of Finance, and other financial roles.
In 2018, he published Forecast Your Future: How Small Businesses Exchange Stress and Chaos for Cash and Clarity.
He has been a CPA since 2001 focusing on industry finance and accounting. He also has an MBA from Baylor University. He lives in Fort Worth, Texas, with his wife, Holly, and four children.
Industry Focus: B2B Services, Digital Marketing
Rodney Smith
Fractional CFO
Rodney is a seasoned business professional with decades of experience as an accountant, executive, auditor, fraud examiner, advisor, speaker, and author. A CPA since 1987, he has served as CFO, audit partner, and trusted advisor to tax-exempt organizations and commercial enterprises across the U.S. Beyond his career, he is a dedicated family man, ordained deacon, former football official, and public address announcer—bringing leadership and integrity to all he does.
Jen Paling
Executive Assistant
Jennifer Paling holds a bachelor's degree from the University of Houston-Clear Lake. She brings over 14 years of valuable experience from her time with NASA and United Space Alliance, where she excelled in various roles, including Executive Office Administrator, Business Operations, Training, and Project Management. Her personal interests include reading, exercising, hiking, traveling, and spending time with her husband and two children.
Purvi Shah
Financial Analyst
Purvi has over 15 years of deep accounting experience and enjoys discovering ways to help clients improve their company's finances.
Leadership
We know the best leaders also serve in a kind, thoughtful, and respectful way. We do what it takes to do the job well and take ownership.
Active Listening
By constantly asking questions, we learn our client’s concerns and desires so we can provide guidance, tools, and processes to meet their needs.
Relationship
Meaningful, kind, and trustworthy relationships are important to our clients and internally.
Integrity
We are reliable, consistent, and accurate, so we can give prudent and objective advice to help clients make the best decisions.
Teachability
We seek to learn, read, and try new things to be on top of the best ideas, systems, processes, and tools to share with our clients.
Youthful Curiosity
Growth is essential for success. We coach our clients to see their business from a mindset of abundance and potential. Be solution focused.